@2024 By Cindy Susanto - Accessible Design is a Good Design
@2024 By Cindy Susanto - Accessible Design is a Good Design
SUMMER INTERNSHIP
SUMMER INTERNSHIP
Cuan
Time
Cuan
Time
Highlights.
TikTok's "Cuan Time" campaign brilliantly taps into the excitement of live interaction and competition, creating a unique platform where users can engage by completing specific tasks to earn points. Participants accumulate points by watching live streams and sending gifts to their favorite hosts on TikTok ("LIVE"), with the highest scorers winning daily prizes throughout the campaign. This setup turns viewers into active participants, fostering a vibrant community atmosphere where users are rewarded for their engagement.
This campaign does more than entertain; it catalyzes community involvement and connection. Users are not just passive viewers but are incentivized to interact, contribute, and become part of a larger TikTok community. Such dynamic interaction enhances the platform’s role as a space for more than just social media—it’s a community hub where active participation is rewarded.
In my role, I'm tasked with crafting the visual and thematic elements of the "Cuan Time" campaign, ensuring adherence to TikTok’s strict guidelines. My focus is to enhance the campaign’s visual allure and ease of navigation, ensuring it complements TikTok’s dynamic aesthetic while promoting active user participation. This campaign keeps the platform alive with fresh, engaging content, and I'm here to ensure it visually captivates and deeply resonates with our diverse audience.
Highlights.
TikTok's "Cuan Time" campaign brilliantly taps into the excitement of live interaction and competition, creating a unique platform where users can engage by completing specific tasks to earn points. Participants accumulate points by watching live streams and sending gifts to their favorite hosts on TikTok ("LIVE"), with the highest scorers winning daily prizes throughout the campaign. This setup turns viewers into active participants, fostering a vibrant community atmosphere where users are rewarded for their engagement.
This campaign does more than entertain; it catalyzes community involvement and connection. Users are not just passive viewers but are incentivized to interact, contribute, and become part of a larger TikTok community. Such dynamic interaction enhances the platform’s role as a space for more than just social media—it’s a community hub where active participation is rewarded.
In my role, I'm tasked with crafting the visual and thematic elements of the "Cuan Time" campaign, ensuring adherence to TikTok’s strict guidelines. My focus is to enhance the campaign’s visual allure and ease of navigation, ensuring it complements TikTok’s dynamic aesthetic while promoting active user participation. This campaign keeps the platform alive with fresh, engaging content, and I'm here to ensure it visually captivates and deeply resonates with our diverse audience.
Highlights.
TikTok's "Cuan Time" campaign brilliantly taps into the excitement of live interaction and competition, creating a unique platform where users can engage by completing specific tasks to earn points. Participants accumulate points by watching live streams and sending gifts to their favorite hosts on TikTok ("LIVE"), with the highest scorers winning daily prizes throughout the campaign. This setup turns viewers into active participants, fostering a vibrant community atmosphere where users are rewarded for their engagement.
This campaign does more than entertain; it catalyzes community involvement and connection. Users are not just passive viewers but are incentivized to interact, contribute, and become part of a larger TikTok community. Such dynamic interaction enhances the platform’s role as a space for more than just social media—it’s a community hub where active participation is rewarded.
In my role, I'm tasked with crafting the visual and thematic elements of the "Cuan Time" campaign, ensuring adherence to TikTok’s strict guidelines. My focus is to enhance the campaign’s visual allure and ease of navigation, ensuring it complements TikTok’s dynamic aesthetic while promoting active user participation. This campaign keeps the platform alive with fresh, engaging content, and I'm here to ensure it visually captivates and deeply resonates with our diverse audience.
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
. Overview
. Overview
. Overview
Context
Context
Context
TikTok's "CuanTime" campaign ingeniously enhances user engagement and entertainment by integrating competitive and interactive elements. Participants earn points by engaging with live streams and supporting their favorite hosts, blending the thrill of competition with community interaction. This initiative not only entertains but also intensifies user involvement, broadening TikTok's appeal as a platform that rewards active participation. Through this campaign, TikTok remains a vibrant and dynamic platform, engaging and captivating a diverse global audience while collecting valuable insights to inform future projects.
TikTok's "CuanTime" campaign ingeniously enhances user engagement and entertainment by integrating competitive and interactive elements. Participants earn points by engaging with live streams and supporting their favorite hosts, blending the thrill of competition with community interaction. This initiative not only entertains but also intensifies user involvement, broadening TikTok's appeal as a platform that rewards active participation. Through this campaign, TikTok remains a vibrant and dynamic platform, engaging and captivating a diverse global audience while collecting valuable insights to inform future projects.
TikTok's "CuanTime" campaign ingeniously enhances user engagement and entertainment by integrating competitive and interactive elements. Participants earn points by engaging with live streams and supporting their favorite hosts, blending the thrill of competition with community interaction. This initiative not only entertains but also intensifies user involvement, broadening TikTok's appeal as a platform that rewards active participation. Through this campaign, TikTok remains a vibrant and dynamic platform, engaging and captivating a diverse global audience while collecting valuable insights to inform future projects.
. Concept
. Concept
. Concept
Kick-off
Kick-off
Kick-off
In the conceptualization phase of TikTok's "CuanTime" campaign, the core objectives are centered around three main pillars: boosting user engagement, creating interactive and competitive experiences, and rewarding active participation within the TikTok community. The campaign targets a broad audience of Gen Z and millennials, who are eager to participate in live events and compete for rewards. The campaign is aptly named "CuanTime," reflecting its focus on engaging users through tasks like watching live streams and sending gifts to favorite hosts, which allow them to earn points and climb the rankings.
In the conceptualization phase of TikTok's "CuanTime" campaign, the core objectives are centered around three main pillars: boosting user engagement, creating interactive and competitive experiences, and rewarding active participation within the TikTok community. The campaign targets a broad audience of Gen Z and millennials, who are eager to participate in live events and compete for rewards. The campaign is aptly named "CuanTime," reflecting its focus on engaging users through tasks like watching live streams and sending gifts to favorite hosts, which allow them to earn points and climb the rankings.
In the conceptualization phase of TikTok's "CuanTime" campaign, the core objectives are centered around three main pillars: boosting user engagement, creating interactive and competitive experiences, and rewarding active participation within the TikTok community. The campaign targets a broad audience of Gen Z and millennials, who are eager to participate in live events and compete for rewards. The campaign is aptly named "CuanTime," reflecting its focus on engaging users through tasks like watching live streams and sending gifts to favorite hosts, which allow them to earn points and climb the rankings.
. Planning
. Planning
. Planning
At the heart of our campaign: How can we empower and educate our community on financial literacy, while engaging and inspiring users across the globe?
At the heart of our campaign: How can we empower and educate our community on financial literacy, while engaging and inspiring users across the globe?
At the heart of our campaign: How can we empower and educate our community on financial literacy, while engaging and inspiring users across the globe?
A dynamic visual theme is crafted to resonate with TikTok’s energetic and youthful audience, setting the stage for a series of engaging content formats, including live events, daily challenges, and leaderboard competitions. This strategy ensures that the campaign not only aligns with TikTok’s vibrant brand identity but also effectively taps into user behaviors and preferences, making "CuanTime" a captivating and interactive campaign that encourages deeper involvement and rewards users for their active participation.
A dynamic visual theme is crafted to resonate with TikTok’s energetic and youthful audience, setting the stage for a series of engaging content formats, including live events, daily challenges, and leaderboard competitions. This strategy ensures that the campaign not only aligns with TikTok’s vibrant brand identity but also effectively taps into user behaviors and preferences, making "CuanTime" a captivating and interactive campaign that encourages deeper involvement and rewards users for their active participation.
A dynamic visual theme is crafted to resonate with TikTok’s energetic and youthful audience, setting the stage for a series of engaging content formats, including live events, daily challenges, and leaderboard competitions. This strategy ensures that the campaign not only aligns with TikTok’s vibrant brand identity but also effectively taps into user behaviors and preferences, making "CuanTime" a captivating and interactive campaign that encourages deeper involvement and rewards users for their active participation.
. Wireframe
. Wireframe
. Wireframe
Cuan Time Page
Cuan Time Page
Rules Page
Rules Page
Cuan Time With Match Party Page
Cuan Time With Match Party Page
Cuan Time With Match Party Registarion Page
Cuan Time With Match Party Registarion Page
. Design
. Design
. Design
Cuan Time Page
Cuan Time Page
Cuan Time With Match Party Page
Cuan Time With Match Party Page
Cuan Time With Match Party Registarion Page
Cuan Time With Match Party Registarion Page
Rules Page
Rules Page
H5
H5
Cuan Time Page
Cuan Time Page
Cuan Time With Match Party Registarion Page
Cuan Time With Match Party Registarion Page
Cuan Time With Match Party Page
Cuan Time With Match Party Page
Banner
Banner
. Data Collection
. Data Collection
. Data Collection
User Engagement Metrics
Points Earned:
Top Hosts: 3 million points
Active Viewers: 2.5 million points
Gift Senders: 1.8 million points
Comments:
Top Hosts: 800,000 comments
Active Viewers: 600,000 comments
Gift Senders: 400,000 comments
Shares:
Top Hosts: 1.2 million shares
Active Viewers: 900,000 shares
Gift Senders: 500,000 shares
Views:
Top Hosts: 50 million views
Active Viewers: 35 million views
Gift Senders: 20 million views
Completion Rates
Top Hosts: 95% completion rate for live streams.
Active Viewers: 85% completion rate for live streams.
Gift Senders: 75% completion rate for live streams.
Participation Rates
Top Hosts: 15,000 hosts actively participated.
Active Viewers: 20,000 viewers actively participated.
Gift Senders: 12,000 users sent gifts.
Content Categorization
Live Events Participation: 50% of total campaign engagement.
Gift Sending Activities: 30% of total campaign engagement.
Comment and Share Engagement: 20% of total campaign engagement.
User Engagement Metrics
Points Earned:
Top Hosts: 3 million points
Active Viewers: 2.5 million points
Gift Senders: 1.8 million points
Comments:
Top Hosts: 800,000 comments
Active Viewers: 600,000 comments
Gift Senders: 400,000 comments
Shares:
Top Hosts: 1.2 million shares
Active Viewers: 900,000 shares
Gift Senders: 500,000 shares
Views:
Top Hosts: 50 million views
Active Viewers: 35 million views
Gift Senders: 20 million views
Completion Rates
Top Hosts: 95% completion rate for live streams.
Active Viewers: 85% completion rate for live streams.
Gift Senders: 75% completion rate for live streams.
Participation Rates
Top Hosts: 15,000 hosts actively participated.
Active Viewers: 20,000 viewers actively participated.
Gift Senders: 12,000 users sent gifts.
Content Categorization
Live Events Participation: 50% of total campaign engagement.
Gift Sending Activities: 30% of total campaign engagement.
Comment and Share Engagement: 20% of total campaign engagement.
. Data Collection
. Data Collection
. Data Collection
Trend Analysis
Top Hosts have shown a 32% higher engagement in point accumulation compared to Active Viewers and Gift Senders.
Live Streams by Active Viewers have outperformed other categories with a 90% completion rate for sessions.
Campaign Performance Report
Total Campaign Engagement: 13 million points earned, 1.5 million comments, 2.2 million shares, 110 million views.
Top Performing Content: Live streams by Top Hosts with a 40% higher engagement than other categories.
User Sentiment: 82% positive feedback on participation in live streams, particularly for Top Hosts.
Trend Analysis
Top Hosts have shown a 32% higher engagement in point accumulation compared to Active Viewers and Gift Senders.
Live Streams by Active Viewers have outperformed other categories with a 90% completion rate for sessions.
Campaign Performance Report
Total Campaign Engagement: 13 million points earned, 1.5 million comments, 2.2 million shares, 110 million views.
Top Performing Content: Live streams by Top Hosts with a 40% higher engagement than other categories.
User Sentiment: 82% positive feedback on participation in live streams, particularly for Top Hosts.
. Reflections
. Reflections
. Reflections
Content Optimization
Top Hosts' Live Streams should be prioritized in future campaigns, especially those with high engagement, as they consistently drive the most interaction.
Interactive events and challenges are highly engaging, particularly for Top Hosts, suggesting that TikTok could promote more dynamic and competitive content in future campaigns.
User Experience Improvements
Consider enhancing the variety of tasks and challenges available to Active Viewers and Gift Senders to increase engagement and address the desire for more diverse and rewarding activities.
Content Optimization
Top Hosts' Live Streams should be prioritized in future campaigns, especially those with high engagement, as they consistently drive the most interaction.
Interactive events and challenges are highly engaging, particularly for Top Hosts, suggesting that TikTok could promote more dynamic and competitive content in future campaigns.
User Experience Improvements
Consider enhancing the variety of tasks and challenges available to Active Viewers and Gift Senders to increase engagement and address the desire for more diverse and rewarding activities.