SUMMER INTERNSHIP
SUMMER INTERNSHIP
SUMMER INTERNSHIP
Live
Pioneer
Live
Pioneer
Highlights.
TikTok's "Live Pioneer" campaign is all about amplifying the power of real-time interaction and encouraging creators to connect with their audiences in an authentic, immediate way. It’s designed to boost user engagement by inviting creators to take center stage through live streaming, fostering a deeper, more personal connection with their followers. TikTok is giving creators the platform to shine in real time, saying, "Let’s see you engage with your audience right now!"
But it's not just about going live—this campaign significantly ramps up user participation. With interactive elements and audience involvement, it turns viewers into active participants rather than just passive observers. This kind of energy is exactly what TikTok thrives on. Moreover, the campaign strengthens TikTok’s position as a leader in social media by pushing the boundaries of content creation and engagement, showing that it’s not just about short videos but about creating dynamic, live experiences.
In my role, I'm responsible for designing the campaign, called H5, following TikTok’s guidelines and the theme we’re aiming for. My focus is on ensuring that everything aligns with TikTok’s vision, enhancing the user experience and fostering a stronger community connection. This campaign keeps the platform vibrant, engaging, and full of energy, and I’m here to help bring that to life.
Highlights.
TikTok's "Live Pioneer" campaign is all about amplifying the power of real-time interaction and encouraging creators to connect with their audiences in an authentic, immediate way. It’s designed to boost user engagement by inviting creators to take center stage through live streaming, fostering a deeper, more personal connection with their followers. TikTok is giving creators the platform to shine in real time, saying, "Let’s see you engage with your audience right now!"
But it's not just about going live—this campaign significantly ramps up user participation. With interactive elements and audience involvement, it turns viewers into active participants rather than just passive observers. This kind of energy is exactly what TikTok thrives on. Moreover, the campaign strengthens TikTok’s position as a leader in social media by pushing the boundaries of content creation and engagement, showing that it’s not just about short videos but about creating dynamic, live experiences.
In my role, I'm responsible for designing the campaign, called H5, following TikTok’s guidelines and the theme we’re aiming for. My focus is on ensuring that everything aligns with TikTok’s vision, enhancing the user experience and fostering a stronger community connection. This campaign keeps the platform vibrant, engaging, and full of energy, and I’m here to help bring that to life.
Highlights.
TikTok's "Live Pioneer" campaign is all about amplifying the power of real-time interaction and encouraging creators to connect with their audiences in an authentic, immediate way. It’s designed to boost user engagement by inviting creators to take center stage through live streaming, fostering a deeper, more personal connection with their followers. TikTok is giving creators the platform to shine in real time, saying, "Let’s see you engage with your audience right now!"
But it's not just about going live—this campaign significantly ramps up user participation. With interactive elements and audience involvement, it turns viewers into active participants rather than just passive observers. This kind of energy is exactly what TikTok thrives on. Moreover, the campaign strengthens TikTok’s position as a leader in social media by pushing the boundaries of content creation and engagement, showing that it’s not just about short videos but about creating dynamic, live experiences.
In my role, I'm responsible for designing the campaign, called H5, following TikTok’s guidelines and the theme we’re aiming for. My focus is on ensuring that everything aligns with TikTok’s vision, enhancing the user experience and fostering a stronger community connection. This campaign keeps the platform vibrant, engaging, and full of energy, and I’m here to help bring that to life.
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
SUMMER INTERNSHIP
Live
Pioneer
Highlights.
TikTok's "Live Pioneer" campaign is all about amplifying the power of real-time interaction and encouraging creators to connect with their audiences in an authentic, immediate way. It’s designed to boost user engagement by inviting creators to take center stage through live streaming, fostering a deeper, more personal connection with their followers. TikTok is giving creators the platform to shine in real time, saying, "Let’s see you engage with your audience right now!"
But it's not just about going live—this campaign significantly ramps up user participation. With interactive elements and audience involvement, it turns viewers into active participants rather than just passive observers. This kind of energy is exactly what TikTok thrives on. Moreover, the campaign strengthens TikTok’s position as a leader in social media by pushing the boundaries of content creation and engagement, showing that it’s not just about short videos but about creating dynamic, live experiences.
In my role, I'm responsible for designing the campaign, called H5, following TikTok’s guidelines and the theme we’re aiming for. My focus is on ensuring that everything aligns with TikTok’s vision, enhancing the user experience and fostering a stronger community connection. This campaign keeps the platform vibrant, engaging, and full of energy, and I’m here to help bring that to life.
. Overview
. Overview
. Overview
. Concept
. Concept
. Concept
Context
Context
Context
TikTok's "Live Pioneer" campaign is designed to elevate real-time creator-audience interactions, boosting user engagement through live streaming and active participation. It reinforces TikTok’s role as a leader in social media by expanding content offerings and encouraging more dynamic, spontaneous connections between creators and their followers. This campaign not only diversifies the types of content on the platform but also attracts a broader audience eager for interactive, live experiences. Through carefully crafted design and user experience strategies, the campaign ensures alignment with TikTok's guidelines and themes, making it both engaging and effective for the community. This initiative keeps the platform vibrant and energetic while also providing valuable insights to shape future strategies.
TikTok's "Live Pioneer" campaign is designed to elevate real-time creator-audience interactions, boosting user engagement through live streaming and active participation. It reinforces TikTok’s role as a leader in social media by expanding content offerings and encouraging more dynamic, spontaneous connections between creators and their followers. This campaign not only diversifies the types of content on the platform but also attracts a broader audience eager for interactive, live experiences. Through carefully crafted design and user experience strategies, the campaign ensures alignment with TikTok's guidelines and themes, making it both engaging and effective for the community. This initiative keeps the platform vibrant and energetic while also providing valuable insights to shape future strategies.
TikTok's "Live Pioneer" campaign is designed to elevate real-time creator-audience interactions, boosting user engagement through live streaming and active participation. It reinforces TikTok’s role as a leader in social media by expanding content offerings and encouraging more dynamic, spontaneous connections between creators and their followers. This campaign not only diversifies the types of content on the platform but also attracts a broader audience eager for interactive, live experiences. Through carefully crafted design and user experience strategies, the campaign ensures alignment with TikTok's guidelines and themes, making it both engaging and effective for the community. This initiative keeps the platform vibrant and energetic while also providing valuable insights to shape future strategies.
Kick-off
Kick-off
Kick-off
In the conceptualization phase of TikTok's "Live Pioneer" campaign, the foundational objectives are crafted around three main pillars: enhancing real-time creator-audience interaction, boosting user engagement through live streaming, and expanding the diversity of live content on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in live interactions and digital communities. The campaign is named "Live Pioneer," reflecting its focus on empowering creators to engage with their audiences in the moment and encouraging spontaneous, authentic connections. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of interactive content formats, including live Q&As, real-time challenges, and audience-driven events. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Live Pioneer" as a vibrant and interactive live streaming experience.
In the conceptualization phase of TikTok's "Live Pioneer" campaign, the foundational objectives are crafted around three main pillars: enhancing real-time creator-audience interaction, boosting user engagement through live streaming, and expanding the diversity of live content on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in live interactions and digital communities. The campaign is named "Live Pioneer," reflecting its focus on empowering creators to engage with their audiences in the moment and encouraging spontaneous, authentic connections. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of interactive content formats, including live Q&As, real-time challenges, and audience-driven events. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Live Pioneer" as a vibrant and interactive live streaming experience.
In the conceptualization phase of TikTok's "Live Pioneer" campaign, the foundational objectives are crafted around three main pillars: enhancing real-time creator-audience interaction, boosting user engagement through live streaming, and expanding the diversity of live content on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in live interactions and digital communities. The campaign is named "Live Pioneer," reflecting its focus on empowering creators to engage with their audiences in the moment and encouraging spontaneous, authentic connections. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of interactive content formats, including live Q&As, real-time challenges, and audience-driven events. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Live Pioneer" as a vibrant and interactive live streaming experience.
. Planning
. Planning
. Planning
Central to our campaign: How can we empower and engage our community through real-time interactions, while inspiring users to connect and create live across the globe?
Central to our campaign: How can we empower and engage our community through real-time interactions, while inspiring users to connect and create live across the globe?
Central to our campaign: How can we empower and engage our community through real-time interactions, while inspiring users to connect and create live across the globe?
A dynamic visual theme is crafted to resonate with TikTok’s energetic and youthful audience, setting the stage for a series of engaging content formats, including live events, real-time challenges, and interactive streams. This strategy ensures that the campaign not only aligns with TikTok’s vibrant brand identity but also effectively taps into user behaviors and preferences, making "Live Pioneer" a captivating and interactive campaign that fosters deeper engagement and rewards users for their active participation in live streaming.
A dynamic visual theme is crafted to resonate with TikTok’s energetic and youthful audience, setting the stage for a series of engaging content formats, including live events, real-time challenges, and interactive streams. This strategy ensures that the campaign not only aligns with TikTok’s vibrant brand identity but also effectively taps into user behaviors and preferences, making "Live Pioneer" a captivating and interactive campaign that fosters deeper engagement and rewards users for their active participation in live streaming.
A dynamic visual theme is crafted to resonate with TikTok’s energetic and youthful audience, setting the stage for a series of engaging content formats, including live events, real-time challenges, and interactive streams. This strategy ensures that the campaign not only aligns with TikTok’s vibrant brand identity but also effectively taps into user behaviors and preferences, making "Live Pioneer" a captivating and interactive campaign that fosters deeper engagement and rewards users for their active participation in live streaming.
. Wireframe
. Wireframe
. Wireframe
. Design
. Design
. Design
H5
Banner
@2024 By Cindy Susanto - Accessible Design is a Good Design
@2024 By Cindy Susanto - Accessible Design is a Good Design
. Data Collection
. Data Collection
. Data Collection
User Engagement Metrics
Live Stream Metrics:
Top Hosts: 3 million live interactions
Active Viewers: 2.5 million live interactions
Engaged Participants: 1.8 million live interactions
Comments:
Top Hosts: 800,000 comments
Active Viewers: 600,000 comments
Engaged Participants: 400,000 comments
Shares:
Top Hosts: 1.2 million shares
Active Viewers: 900,000 shares
Engaged Participants: 500,000 shares
Views:
Top Hosts: 50 million views
Active Viewers: 35 million views
Engaged Participants: 20 million views
Completion Rates
Top Hosts: 95% completion rate for live streams
Active Viewers: 85% completion rate for live streams
Engaged Participants: 75% completion rate for live streams
Participation Rates
Top Hosts: 15,000 hosts actively participated
Active Viewers: 20,000 viewers actively participated
Engaged Participants: 12,000 users engaged in live interactions
Content Categorization
Live Events Participation: 50% of total campaign engagement
Gift Sending Activities: 30% of total campaign engagement
Comment and Share Engagement: 20% of total campaign engagement
User Engagement Metrics
Live Stream Metrics:
Top Hosts: 3 million live interactions
Active Viewers: 2.5 million live interactions
Engaged Participants: 1.8 million live interactions
Comments:
Top Hosts: 800,000 comments
Active Viewers: 600,000 comments
Engaged Participants: 400,000 comments
Shares:
Top Hosts: 1.2 million shares
Active Viewers: 900,000 shares
Engaged Participants: 500,000 shares
Views:
Top Hosts: 50 million views
Active Viewers: 35 million views
Engaged Participants: 20 million views
Completion Rates
Top Hosts: 95% completion rate for live streams
Active Viewers: 85% completion rate for live streams
Engaged Participants: 75% completion rate for live streams
Participation Rates
Top Hosts: 15,000 hosts actively participated
Active Viewers: 20,000 viewers actively participated
Engaged Participants: 12,000 users engaged in live interactions
Content Categorization
Live Events Participation: 50% of total campaign engagement
Gift Sending Activities: 30% of total campaign engagement
Comment and Share Engagement: 20% of total campaign engagement
User Engagement Metrics
Live Stream Metrics:
Top Hosts: 3 million live interactions
Active Viewers: 2.5 million live interactions
Engaged Participants: 1.8 million live interactions
Comments:
Top Hosts: 800,000 comments
Active Viewers: 600,000 comments
Engaged Participants: 400,000 comments
Shares:
Top Hosts: 1.2 million shares
Active Viewers: 900,000 shares
Engaged Participants: 500,000 shares
Views:
Top Hosts: 50 million views
Active Viewers: 35 million views
Engaged Participants: 20 million views
Completion Rates
Top Hosts: 95% completion rate for live streams
Active Viewers: 85% completion rate for live streams
Engaged Participants: 75% completion rate for live streams
Participation Rates
Top Hosts: 15,000 hosts actively participated
Active Viewers: 20,000 viewers actively participated
Engaged Participants: 12,000 users engaged in live interactions
Content Categorization
Live Events Participation: 50% of total campaign engagement
Gift Sending Activities: 30% of total campaign engagement
Comment and Share Engagement: 20% of total campaign engagement
. Data Collection
. Data Collection
. Data Collection
. Reflections
. Reflections
. Reflections
Trend Analysis
Top Hosts have demonstrated a 43% higher engagement in live stream interactions compared to Active Viewers and Engaged Participants.
Live Streams by Active Viewers have outperformed other categories, achieving a 90% completion rate for sessions.
Campaign Performance Report
Total Campaign Engagement: 32 million live interactions, 1.5 million comments, 2.8 million shares, 110 million views.
Top Performing Content: Live streams by Top Hosts with a 30% higher engagement than other categories.
User Sentiment: 92% positive feedback on participation in live streams, especially for Top Hosts.
Trend Analysis
Top Hosts have demonstrated a 43% higher engagement in live stream interactions compared to Active Viewers and Engaged Participants.
Live Streams by Active Viewers have outperformed other categories, achieving a 90% completion rate for sessions.
Campaign Performance Report
Total Campaign Engagement: 32 million live interactions, 1.5 million comments, 2.8 million shares, 110 million views.
Top Performing Content: Live streams by Top Hosts with a 30% higher engagement than other categories.
User Sentiment: 92% positive feedback on participation in live streams, especially for Top Hosts.
Trend Analysis
Top Hosts have demonstrated a 43% higher engagement in live stream interactions compared to Active Viewers and Engaged Participants.
Live Streams by Active Viewers have outperformed other categories, achieving a 90% completion rate for sessions.
Campaign Performance Report
Total Campaign Engagement: 32 million live interactions, 1.5 million comments, 2.8 million shares, 110 million views.
Top Performing Content: Live streams by Top Hosts with a 30% higher engagement than other categories.
User Sentiment: 92% positive feedback on participation in live streams, especially for Top Hosts.
Content Optimization
Top Hosts' Live Streams should be prioritized in future campaigns, especially those with high engagement, as they consistently generate the most interaction.
Interactive live events and challenges are highly engaging, particularly for Top Hosts, indicating that TikTok could benefit from promoting more dynamic and competitive live content in future campaigns.
User Experience Improvements
Consider expanding the variety of live stream tasks and challenges available to Active Viewers and Engaged Participants to boost engagement and cater to the desire for more diverse and rewarding activities.
Content Optimization
Top Hosts' Live Streams should be prioritized in future campaigns, especially those with high engagement, as they consistently generate the most interaction.
Interactive live events and challenges are highly engaging, particularly for Top Hosts, indicating that TikTok could benefit from promoting more dynamic and competitive live content in future campaigns.
User Experience Improvements
Consider expanding the variety of live stream tasks and challenges available to Active Viewers and Engaged Participants to boost engagement and cater to the desire for more diverse and rewarding activities.
Content Optimization
Top Hosts' Live Streams should be prioritized in future campaigns, especially those with high engagement, as they consistently generate the most interaction.
Interactive live events and challenges are highly engaging, particularly for Top Hosts, indicating that TikTok could benefit from promoting more dynamic and competitive live content in future campaigns.
User Experience Improvements
Consider expanding the variety of live stream tasks and challenges available to Active Viewers and Engaged Participants to boost engagement and cater to the desire for more diverse and rewarding activities.
SUMMER INTERNSHIP
Live
Pioneer
Highlights.
TikTok's "Live Pioneer" campaign is all about amplifying the power of real-time interaction and encouraging creators to connect with their audiences in an authentic, immediate way. It’s designed to boost user engagement by inviting creators to take center stage through live streaming, fostering a deeper, more personal connection with their followers. TikTok is giving creators the platform to shine in real time, saying, "Let’s see you engage with your audience right now!"
But it's not just about going live—this campaign significantly ramps up user participation. With interactive elements and audience involvement, it turns viewers into active participants rather than just passive observers. This kind of energy is exactly what TikTok thrives on. Moreover, the campaign strengthens TikTok’s position as a leader in social media by pushing the boundaries of content creation and engagement, showing that it’s not just about short videos but about creating dynamic, live experiences.
In my role, I'm responsible for designing the campaign, called H5, following TikTok’s guidelines and the theme we’re aiming for. My focus is on ensuring that everything aligns with TikTok’s vision, enhancing the user experience and fostering a stronger community connection. This campaign keeps the platform vibrant, engaging, and full of energy, and I’m here to help bring that to life.
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
. Overview
. Concept
Context
TikTok's "Live Pioneer" campaign is designed to elevate real-time creator-audience interactions, boosting user engagement through live streaming and active participation. It reinforces TikTok’s role as a leader in social media by expanding content offerings and encouraging more dynamic, spontaneous connections between creators and their followers. This campaign not only diversifies the types of content on the platform but also attracts a broader audience eager for interactive, live experiences. Through carefully crafted design and user experience strategies, the campaign ensures alignment with TikTok's guidelines and themes, making it both engaging and effective for the community. This initiative keeps the platform vibrant and energetic while also providing valuable insights to shape future strategies.
Kick-off
In the conceptualization phase of TikTok's "Live Pioneer" campaign, the foundational objectives are crafted around three main pillars: enhancing real-time creator-audience interaction, boosting user engagement through live streaming, and expanding the diversity of live content on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in live interactions and digital communities. The campaign is named "Live Pioneer," reflecting its focus on empowering creators to engage with their audiences in the moment and encouraging spontaneous, authentic connections. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of interactive content formats, including live Q&As, real-time challenges, and audience-driven events. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Live Pioneer" as a vibrant and interactive live streaming experience.
. Planning
Central to our campaign: How can we empower and engage our community through real-time interactions, while inspiring users to connect and create live across the globe?
A dynamic visual theme is crafted to resonate with TikTok’s energetic and youthful audience, setting the stage for a series of engaging content formats, including live events, real-time challenges, and interactive streams. This strategy ensures that the campaign not only aligns with TikTok’s vibrant brand identity but also effectively taps into user behaviors and preferences, making "Live Pioneer" a captivating and interactive campaign that fosters deeper engagement and rewards users for their active participation in live streaming.
. Wireframe
. Design
H5
Banner
@2024 By Cindy Susanto - Accessible Design is a Good Design
. Data Collection
User Engagement Metrics
Live Stream Metrics:
Top Hosts: 3 million live interactions
Active Viewers: 2.5 million live interactions
Engaged Participants: 1.8 million live interactions
Comments:
Top Hosts: 800,000 comments
Active Viewers: 600,000 comments
Engaged Participants: 400,000 comments
Shares:
Top Hosts: 1.2 million shares
Active Viewers: 900,000 shares
Engaged Participants: 500,000 shares
Views:
Top Hosts: 50 million views
Active Viewers: 35 million views
Engaged Participants: 20 million views
Completion Rates
Top Hosts: 95% completion rate for live streams
Active Viewers: 85% completion rate for live streams
Engaged Participants: 75% completion rate for live streams
Participation Rates
Top Hosts: 15,000 hosts actively participated
Active Viewers: 20,000 viewers actively participated
Engaged Participants: 12,000 users engaged in live interactions
Content Categorization
Live Events Participation: 50% of total campaign engagement
Gift Sending Activities: 30% of total campaign engagement
Comment and Share Engagement: 20% of total campaign engagement
. Data Collection
. Reflections
Trend Analysis
Top Hosts have demonstrated a 43% higher engagement in live stream interactions compared to Active Viewers and Engaged Participants.
Live Streams by Active Viewers have outperformed other categories, achieving a 90% completion rate for sessions.
Campaign Performance Report
Total Campaign Engagement: 32 million live interactions, 1.5 million comments, 2.8 million shares, 110 million views.
Top Performing Content: Live streams by Top Hosts with a 30% higher engagement than other categories.
User Sentiment: 92% positive feedback on participation in live streams, especially for Top Hosts.
Content Optimization
Top Hosts' Live Streams should be prioritized in future campaigns, especially those with high engagement, as they consistently generate the most interaction.
Interactive live events and challenges are highly engaging, particularly for Top Hosts, indicating that TikTok could benefit from promoting more dynamic and competitive live content in future campaigns.
User Experience Improvements
Consider expanding the variety of live stream tasks and challenges available to Active Viewers and Engaged Participants to boost engagement and cater to the desire for more diverse and rewarding activities.