. Data Collection
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
. Data Collection
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
. Reflections
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
. Data Collection
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
MultiGuest Banner
MultiGuest Banner
Rules Page
Banner
. Data Collection
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
. Data Collection
. Data Collection
. Data Collection
. Data Collection
. Data Collection
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
. Reflections
. Reflections
. Reflections
. Reflections
. Reflections
. Data Collection
. Data Collection
. Reflections
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
Trend Analysis
Pop music in Solo Performers shows a 25% higher engagement than in Bands and DJs.
Rock music performed by Bands outperforms other categories with a 85% completion rate for videos under 3 minutes.
Campaign Performance Report
Total Campaign Engagement: 14.5 million likes, 1.2 million comments, 1.8 million shares, 95 million views.
Top Performing Content: Pop music by Solo Performers with a 25% higher engagement than other categories.
User Sentiment: 90% positive feedback on solo performances, particularly in the Pop genre.
User Engagement Metrics
Likes:
Solo Performers: 2 million
Bands: 1.5 million
DJs: 1 million
Comments:
Solo Performers: 500,000
Bands: 400,000
DJs: 300,000
Shares:
Solo Performers: 800,000
Bands: 600,000
DJs: 400,000
Views:
Solo Performers: 40 million
Bands: 30 million
DJs: 25 million
Completion Rates
Solo Performers:
90% completion rate for videos under 3 minutes.
Bands:
80% completion rate for videos under 3 minutes.
DJs:
70% completion rate for videos under 3 minutes.
Participation Rates
Solo Performers:
12,000 artists submitted entries.
Bands:
9,000 bands submitted entries.
DJs:
7,000 DJs submitted entries.
Content Categorization
Pop Music Content:
45% of total campaign content.
Rock Music Content:
35% of total campaign content.
Electronic Music Content:
20% of total campaign content.
SUMMER INTERNSHIP
Gimme
The Mic
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
SUMMER INTERNSHIP
SUMMER INTERNSHIP
SUMMER INTERNSHIP
SUMMER INTERNSHIP
SUMMER INTERNSHIP
Gimme
The Mic
Gimme
The Mic
Gimme
The Mic
Gimme
The Mic
Gimme
The Mic
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Highlights.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. TikTok is all about giving people a stage, and this campaign does exactly that—it’s like they're saying, "Hey, show us what you’ve got!"
It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
Time: June to Augustus 2024
Role: UX Design Intern
Involvement: Mobile Live Campaign Design and Banner, Design
Team: Martha David, Thara Nadhirah, Yumei Chen, Arnetta Putri, Nataja Azalee, Kevin Winarta
. Concept
. Concept
At the core of our campaign: How can we uncover and amplify the next generation of musical talent, while engaging and inspiring our global community?
TikTok's "Gimme the Mic" campaign, the planning and development phase involves crafting a dynamic content strategy that includes weekly live performances, in app banner, interactive voting and commenting systems to boost user engagement.
Technologically, the campaign will introduce a dedicated portal within the app, new music-themed filters and effects, and enhanced streaming capabilities to support high-quality live events. Partnerships with influential TikTok creators and music streaming platforms will expand the campaign's reach and offer exclusive content. Additionally, comprehensive legal and compliance measures will be implemented to ensure all campaign elements adhere to copyright and data privacy laws, including securing necessary music licenses and updating privacy policies to address new data collection and usage, ensuring the campaign operates smoothly and adheres to international regulatory standards.
. Overview
Context
TikTok's "Gimme the Mic" campaign is designed to discover and promote new musical talents, enhancing user engagement through interactive challenges and audience participation. It solidifies TikTok’s role as a platform for music discovery while diversifying content and attracting a broader audience. My role in this campaign, specifically in designing the H5 component, is to ensure that the visual and user experience aligns with TikTok's guidelines and theme, making the campaign both engaging and effective for the community. This initiative not only keeps the platform fresh and exciting but also collects valuable data to inform future strategies.
. Planning
Kick-off
In the conceptualization phase of TikTok's "Gimme the Mic" campaign, the foundational objectives are crafted around three main pillars: showcasing emerging musical talent, fostering greater user engagement, and broadening the diversity of musical content presented on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in music-related activities on the platform. The campaign is named "Gimme the Mic," reflecting its emphasis on giving a voice to budding artists and engaging the community. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of engaging content formats, including live performances and user-driven music videos. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Gimme the Mic" as a vibrant and interactive musical showcase.
. Overview
Context
TikTok's "Gimme the Mic" campaign is designed to discover and promote new musical talents, enhancing user engagement through interactive challenges and audience participation. It solidifies TikTok’s role as a platform for music discovery while diversifying content and attracting a broader audience. My role in this campaign, specifically in designing the H5 component, is to ensure that the visual and user experience aligns with TikTok's guidelines and theme, making the campaign both engaging and effective for the community. This initiative not only keeps the platform fresh and exciting but also collects valuable data to inform future strategies.
. Planning
Kick-off
In the conceptualization phase of TikTok's "Gimme the Mic" campaign, the foundational objectives are crafted around three main pillars: showcasing emerging musical talent, fostering greater user engagement, and broadening the diversity of musical content presented on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in music-related activities on the platform. The campaign is named "Gimme the Mic," reflecting its emphasis on giving a voice to budding artists and engaging the community. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of engaging content formats, including live performances and user-driven music videos. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Gimme the Mic" as a vibrant and interactive musical showcase.
. Concept
At the core of our campaign: How can we uncover and amplify the next generation of musical talent, while engaging and inspiring our global community?
TikTok's "Gimme the Mic" campaign, the planning and development phase involves crafting a dynamic content strategy that includes weekly live performances, in app banner, interactive voting and commenting systems to boost user engagement.
Technologically, the campaign will introduce a dedicated portal within the app, new music-themed filters and effects, and enhanced streaming capabilities to support high-quality live events. Partnerships with influential TikTok creators and music streaming platforms will expand the campaign's reach and offer exclusive content. Additionally, comprehensive legal and compliance measures will be implemented to ensure all campaign elements adhere to copyright and data privacy laws, including securing necessary music licenses and updating privacy policies to address new data collection and usage, ensuring the campaign operates smoothly and adheres to international regulatory standards.
. Concept
. Concept
. Design
. Design
. Design
. Design
. Design
. Design
. Design
. Design
. Design
. Wireframe
. Wireframe
. Wireframe
. Wireframe
. Wireframe
. Wireframe
. Wireframe
. Wireframe
. Concept
. Overview
. Overview
. Overview
. Overview
. Overview
. Planning
. Planning
. Planning
. Planning
. Planning
Context
Context
Context
Context
Context
TikTok's "Gimme the Mic" campaign is designed to discover and promote new musical talents, enhancing user engagement through interactive challenges and audience participation. It solidifies TikTok’s role as a platform for music discovery while diversifying content and attracting a broader audience. My role in this campaign, specifically in designing the H5 component, is to ensure that the visual and user experience aligns with TikTok's guidelines and theme, making the campaign both engaging and effective for the community. This initiative not only keeps the platform fresh and exciting but also collects valuable data to inform future strategies.
TikTok's "Gimme the Mic" campaign is designed to discover and promote new musical talents, enhancing user engagement through interactive challenges and audience participation. It solidifies TikTok’s role as a platform for music discovery while diversifying content and attracting a broader audience. My role in this campaign, specifically in designing the H5 component, is to ensure that the visual and user experience aligns with TikTok's guidelines and theme, making the campaign both engaging and effective for the community. This initiative not only keeps the platform fresh and exciting but also collects valuable data to inform future strategies.
TikTok's "Gimme the Mic" campaign is designed to discover and promote new musical talents, enhancing user engagement through interactive challenges and audience participation. It solidifies TikTok’s role as a platform for music discovery while diversifying content and attracting a broader audience. My role in this campaign, specifically in designing the H5 component, is to ensure that the visual and user experience aligns with TikTok's guidelines and theme, making the campaign both engaging and effective for the community. This initiative not only keeps the platform fresh and exciting but also collects valuable data to inform future strategies.
TikTok's "Gimme the Mic" campaign is designed to discover and promote new musical talents, enhancing user engagement through interactive challenges and audience participation. It solidifies TikTok’s role as a platform for music discovery while diversifying content and attracting a broader audience. My role in this campaign, specifically in designing the H5 component, is to ensure that the visual and user experience aligns with TikTok's guidelines and theme, making the campaign both engaging and effective for the community. This initiative not only keeps the platform fresh and exciting but also collects valuable data to inform future strategies.
TikTok's "Gimme the Mic" campaign is designed to discover and promote new musical talents, enhancing user engagement through interactive challenges and audience participation. It solidifies TikTok’s role as a platform for music discovery while diversifying content and attracting a broader audience. My role in this campaign, specifically in designing the H5 component, is to ensure that the visual and user experience aligns with TikTok's guidelines and theme, making the campaign both engaging and effective for the community. This initiative not only keeps the platform fresh and exciting but also collects valuable data to inform future strategies.
Kick-off
Kick-off
Kick-off
Kick-off
Kick-off
In the conceptualization phase of TikTok's "Gimme the Mic" campaign, the foundational objectives are crafted around three main pillars: showcasing emerging musical talent, fostering greater user engagement, and broadening the diversity of musical content presented on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in music-related activities on the platform. The campaign is named "Gimme the Mic," reflecting its emphasis on giving a voice to budding artists and engaging the community. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of engaging content formats, including live performances and user-driven music videos. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Gimme the Mic" as a vibrant and interactive musical showcase.
In the conceptualization phase of TikTok's "Gimme the Mic" campaign, the foundational objectives are crafted around three main pillars: showcasing emerging musical talent, fostering greater user engagement, and broadening the diversity of musical content presented on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in music-related activities on the platform. The campaign is named "Gimme the Mic," reflecting its emphasis on giving a voice to budding artists and engaging the community. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of engaging content formats, including live performances and user-driven music videos. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Gimme the Mic" as a vibrant and interactive musical showcase.
In the conceptualization phase of TikTok's "Gimme the Mic" campaign, the foundational objectives are crafted around three main pillars: showcasing emerging musical talent, fostering greater user engagement, and broadening the diversity of musical content presented on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in music-related activities on the platform. The campaign is named "Gimme the Mic," reflecting its emphasis on giving a voice to budding artists and engaging the community. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of engaging content formats, including live performances and user-driven music videos. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Gimme the Mic" as a vibrant and interactive musical showcase.
In the conceptualization phase of TikTok's "Gimme the Mic" campaign, the foundational objectives are crafted around three main pillars: showcasing emerging musical talent, fostering greater user engagement, and broadening the diversity of musical content presented on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in music-related activities on the platform. The campaign is named "Gimme the Mic," reflecting its emphasis on giving a voice to budding artists and engaging the community. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of engaging content formats, including live performances and user-driven music videos. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Gimme the Mic" as a vibrant and interactive musical showcase.
In the conceptualization phase of TikTok's "Gimme the Mic" campaign, the foundational objectives are crafted around three main pillars: showcasing emerging musical talent, fostering greater user engagement, and broadening the diversity of musical content presented on the platform. Leveraging in-depth analytics from previous initiatives, TikTok defines its target audience primarily as Gen Z and millennials who are actively involved in music-related activities on the platform. The campaign is named "Gimme the Mic," reflecting its emphasis on giving a voice to budding artists and engaging the community. A dynamic visual theme that resonates with TikTok’s energetic and youthful audience is developed, setting the stage for a variety of engaging content formats, including live performances and user-driven music videos. This approach ensures the campaign aligns closely with TikTok’s brand ethos and taps effectively into current user trends and preferences, positioning "Gimme the Mic" as a vibrant and interactive musical showcase.
At the core of our campaign: How can we uncover and amplify the next generation of musical talent, while engaging and inspiring our global community?
At the core of our campaign: How can we uncover and amplify the next generation of musical talent, while engaging and inspiring our global community?
At the core of our campaign: How can we uncover and amplify the next generation of musical talent, while engaging and inspiring our global community?
At the core of our campaign: How can we uncover and amplify the next generation of musical talent, while engaging and inspiring our global community?
At the core of our campaign: How can we uncover and amplify the next generation of musical talent, while engaging and inspiring our global community?
TikTok's "Gimme the Mic" campaign, the planning and development phase involves crafting a dynamic content strategy that includes weekly live performances, in app banner, interactive voting and commenting systems to boost user engagement.
Technologically, the campaign will introduce a dedicated portal within the app, new music-themed filters and effects, and enhanced streaming capabilities to support high-quality live events. Partnerships with influential TikTok creators and music streaming platforms will expand the campaign's reach and offer exclusive content. Additionally, comprehensive legal and compliance measures will be implemented to ensure all campaign elements adhere to copyright and data privacy laws, including securing necessary music licenses and updating privacy policies to address new data collection and usage, ensuring the campaign operates smoothly and adheres to international regulatory standards.
TikTok's "Gimme the Mic" campaign, the planning and development phase involves crafting a dynamic content strategy that includes weekly live performances, in app banner, interactive voting and commenting systems to boost user engagement.
Technologically, the campaign will introduce a dedicated portal within the app, new music-themed filters and effects, and enhanced streaming capabilities to support high-quality live events. Partnerships with influential TikTok creators and music streaming platforms will expand the campaign's reach and offer exclusive content. Additionally, comprehensive legal and compliance measures will be implemented to ensure all campaign elements adhere to copyright and data privacy laws, including securing necessary music licenses and updating privacy policies to address new data collection and usage, ensuring the campaign operates smoothly and adheres to international regulatory standards.
TikTok's "Gimme the Mic" campaign, the planning and development phase involves crafting a dynamic content strategy that includes weekly live performances, in app banner, interactive voting and commenting systems to boost user engagement.
Technologically, the campaign will introduce a dedicated portal within the app, new music-themed filters and effects, and enhanced streaming capabilities to support high-quality live events. Partnerships with influential TikTok creators and music streaming platforms will expand the campaign's reach and offer exclusive content. Additionally, comprehensive legal and compliance measures will be implemented to ensure all campaign elements adhere to copyright and data privacy laws, including securing necessary music licenses and updating privacy policies to address new data collection and usage, ensuring the campaign operates smoothly and adheres to international regulatory standards.
TikTok's "Gimme the Mic" campaign, the planning and development phase involves crafting a dynamic content strategy that includes weekly live performances, in app banner, interactive voting and commenting systems to boost user engagement.
Technologically, the campaign will introduce a dedicated portal within the app, new music-themed filters and effects, and enhanced streaming capabilities to support high-quality live events. Partnerships with influential TikTok creators and music streaming platforms will expand the campaign's reach and offer exclusive content. Additionally, comprehensive legal and compliance measures will be implemented to ensure all campaign elements adhere to copyright and data privacy laws, including securing necessary music licenses and updating privacy policies to address new data collection and usage, ensuring the campaign operates smoothly and adheres to international regulatory standards.
TikTok's "Gimme the Mic" campaign, the planning and development phase involves crafting a dynamic content strategy that includes weekly live performances, in app banner, interactive voting and commenting systems to boost user engagement.
Technologically, the campaign will introduce a dedicated portal within the app, new music-themed filters and effects, and enhanced streaming capabilities to support high-quality live events. Partnerships with influential TikTok creators and music streaming platforms will expand the campaign's reach and offer exclusive content. Additionally, comprehensive legal and compliance measures will be implemented to ensure all campaign elements adhere to copyright and data privacy laws, including securing necessary music licenses and updating privacy policies to address new data collection and usage, ensuring the campaign operates smoothly and adheres to international regulatory standards.
Rules Page
Rules Page
Main Page
Semi-final Page
Main Page
Rules Page
Rules Page
Rules Page
Semi-final Page
H5
Rules Page
MultiGuest Banner
MultiGuest Banner
Banner
Projects
Projects
Projects
Projects
Projects
Projects
Projects
Projects
H5 Design and Banner
H5 Design and Banner
H5 Design and Banner
H5 Design and Banner
H5 Design and Banner
Main Page
Rules Page
Semi-final Page
Main Page
Rules Page
Semi-final Page
H5
Main Page
Rules Page
Rules Page
Semi-final Page
Main Page
Rules Page
Semi-final Page
H5
MultiGuest Banner
MultiGuest Banner
Rules Page
Banner
Content Optimization
Solo Performances should be prioritized in future campaigns, especially those involving Pop and Rock, as they perform exceptionally well.
Short video formats are highly engaging, particularly for solo performances, suggesting that TikTok could promote shorter, more dynamic content in these campaigns.
User Experience Improvements
Consider diversifying the content in DJ sets to enhance variety and address the desire for more creative mixes.
. Reflections
@2025 By Cindy Susanto - Accessible Design is a Good Design
@2025 By Cindy Susanto - Accessible Design is a Good Design
@2025 By Cindy Susanto - Accessible Design is a Good Design
@2025 By Cindy Susanto - Accessible Design is a Good Design
@2025 By Cindy Susanto - Accessible Design is a Good Design
@2025 By Cindy Susanto - Accessible Design is a Good Design
@2025 By Cindy Susanto - Accessible Design is a Good Design
@2025 By Cindy Susanto - Accessible Design is a Good Design