Gimme the Mic
UX Design Intern
UX Design Intern
June 2024 - August 2024
June 2024 - August 2024
Figma, Adobe Creative Cloud, Lark
Figma, Adobe Creative Cloud, Lark
Overview.
Overview.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
TikTok's "Gimme the Mic" campaign is all about tapping into creative energy and discovering new musical talent. It's a way for TikTok to engage users by encouraging participation and interaction, solidifying its role as a key player in music discovery. It’s not just about finding the next big star, though. The whole thing ramps up user engagement like crazy. With interactive challenges and audience participation, they’re getting people involved, not just as viewers but as active participants. And let’s be real, TikTok thrives on this kind of energy. Plus, the campaign helps solidify TikTok’s position as a go-to spot for music discovery. They've already played a huge role in making songs go viral, and this just takes it to another level.
My role in this is to design the campaign, called H5, following TikTok’s guidelines and the theme we're aiming for. I focus on making sure everything looks great and aligns with TikTok’s vision, enhancing the user experience and connecting with the community. Overall, this campaign keeps things fresh, exciting, and super engaging, and I'm here to help bring that to life.
Paint Points.
The layout uses a long, single-scroll format with minimal whitespace, making it visually overwhelming. Multiple bright graphic elements (emojis, colors, gradients) compete for attention, which distracts users from key actions like registration or understanding the timeline.
Users may miss important information or feel fatigued scrolling, especially on mobile, which is where most TikTok users interact.
The layout uses a long, single-scroll format with minimal whitespace, making it visually overwhelming. Multiple bright graphic elements (emojis, colors, gradients) compete for attention, which distracts users from key actions like registration or understanding the timeline.
Users may miss important information or feel fatigued scrolling, especially on mobile, which is where most TikTok users interact.
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The prize (USD 2000 + Global Ticket) is a huge motivator but is displayed in a small card that blends into the rest of the page. There's no animation, spotlight, or visual hierarchy to help it stand out.
Lack of visual weight on the reward reduces urgency and user excitement—people are less likely to feel "this is worth competing for."
The prize (USD 2000 + Global Ticket) is a huge motivator but is displayed in a small card that blends into the rest of the page. There's no animation, spotlight, or visual hierarchy to help it stand out.
Lack of visual weight on the reward reduces urgency and user excitement—people are less likely to feel "this is worth competing for."
Titles, body text, and icons are similar in scale or style, causing important details (e.g. deadlines, rules) to get lost.
Users can’t quickly scan the page to find what they’re looking for—slows decision-making and weakens usability.
Titles, body text, and icons are similar in scale or style, causing important details (e.g. deadlines, rules) to get lost.
Users can’t quickly scan the page to find what they’re looking for—slows decision-making and weakens usability.
Discussion Between TikTok Design Team Users
Discussion Between TikTok Design Team Users
Person 1
Person 1
03:00 PM
03:00 PM
“I didn’t know how far along I was in the competition—there was no way to track my progress. Also, I don't know the next step of the competition”
“I didn’t know how far along I was in the competition—there was no way to track my progress. Also, I don't know the next step of the competition”
Person 2
Person 2
11:30 AM
11:30 AM
“The information was all there, but it felt too crowded. I had to scroll a lot just to figure out how to register.”
“The information was all there, but it felt too crowded. I had to scroll a lot just to figure out how to register.”
Person 3
Person 3
04:45 PM
04:45 PM
“I wish the effects and tools were easier to find, maybe like a search button. The rules page is too overwhelming”
“I wish the effects and tools were easier to find, maybe like a search button. The rules page is too overwhelming”
Our Goals
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Design
Main Page
Semi-final Page
Semi-final Page
H5 Design
Rules Page
Rules Page
Rules Page
MultiGuest Banner
MultiGuest Banner
Banner Design
Style Guide
01. Color Palette (Main)
#B3F1F6
Backgrounds, cards
#F8A8D4
Buttons, headers, badges
#FDF18A
Ranking tiers, CTA icons
#D9A2FF
Top-tier badges, callouts
#FF6F91
Important call-to-actions
#8E8E8E
Body text
02. Typography
TikTok Sans Text Bold
TikTok Sans Text Regular
TikTok Sans Text Light
TikTok Sans Dark Text Bold
TikTok Sans Dark Text Regular
TikTok Sans Dark Text Light
TikTok Display Bold
TikTok Display Regular
TikTok Display Light
Highlights.
Highlights.
In today’s digital landscape, where social media campaigns shape brand identity and fuel user engagement, impactful and visually compelling design is more essential than ever. Leading platforms like TikTok rely on innovative design strategies to connect meaningfully with diverse audiences.
As a UX Designer at TikTok, I’ve taken the lead in designing and managing a range of high-visibility campaign materials and banners. A standout example is the "Gimme the Mic 2024" campaign—an initiative that spotlights emerging music creators in Indonesia and opens doors for talent across the region. This campaign reflects my ability to craft high-impact visual narratives that elevate key cultural moments.
Beyond "Gimme the Mic," I’ve contributed to a total of 9 major campaigns at TikTok, each one requiring creative translation of strategic ideas into bold, scroll-stopping designs. From initial ideation to final execution, I bring each campaign to life with design solutions that engage global audiences, support marketing goals, and resonate deeply with users.
In today’s digital landscape, where social media campaigns shape brand identity and fuel user engagement, impactful and visually compelling design is more essential than ever. Leading platforms like TikTok rely on innovative design strategies to connect meaningfully with diverse audiences.
As a UX Designer at TikTok, I’ve taken the lead in designing and managing a range of high-visibility campaign materials and banners. A standout example is the "Gimme the Mic 2024" campaign—an initiative that spotlights emerging music creators in Indonesia and opens doors for talent across the region. This campaign reflects my ability to craft high-impact visual narratives that elevate key cultural moments.
Beyond "Gimme the Mic," I’ve contributed to a total of 9 major campaigns at TikTok, each one requiring creative translation of strategic ideas into bold, scroll-stopping designs. From initial ideation to final execution, I bring each campaign to life with design solutions that engage global audiences, support marketing goals, and resonate deeply with users.
© Copyright
2025
Made by
Cindy Susanto
© Copyright
2025
Made by
Cindy Susanto
© Copyright
2025
Made by
Cindy Susanto